Leadership Team

Steel, LLC has a team of highly experienced and well respected individuals in the industry. Known for their depth of knowledge in construction, these leaders assist in the company’s daily growth. Click on a team member below to learn more about them.

Sam Winters


George Sells

Vice President/General Manager

Rob Williams

Vice President of Sales & Marketing

Rob Williams is Vice President of Sales & Marketing of Steel, LLC where he oversees all aspects of projects.

Rob's experience as Director of Engineering and Project Manager with Steel, LLC gave him the ability to manage all aspects of large complex structures. Prior to joining Steel, LLC, Rob worked as a structural engineer with an industrial engineering firm and as a preconstruction/construction manager with one of the nation’s top general contractors. His general contracting skills, engineering background, and fabrication experience allow him to be actively involved in all aspects of a project.

Rob is a graduate of Auburn University in civil structural engineering and is a registered P.E. in Georgia.

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Daniel Smith

Vice President of Operations

Dan Smith joined Steel, LLC in 1988 working in the engineering and drafting department. Dan spent 3 years working on the larger more complex projects as a Field Coordinator. After several years as a Project Manager and then Senior Project Manager, Dan now serves as the Operations Manager for the company, overseeing five project managers and four assistant project managers. He monitors projects from the time they are awarded until the time they are closed out.

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Jeff Walden

Preconstruction Manager

Jeff graduated from the University of Georgia in 2007 with a degree in Business and Risk Management. He has held positions in the steel industry as Project Manager and Sales Representative. Jeff worked at Steel, LLC during college and started full time in May 2008 in his present position.

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